In our current mobile first constantly connected digital age where our interactions can be as basic as snapping a photo on our phone and sending it to our “story”, the act of sending an email to someone to convey a message seems somewhat antiquated. Right?
Analytics matters. Closing the loop matters. The buzzword for 2017 ‘AI’ matters (although perhaps most are not quite there yet).
So how do you achieve such a holistic approach to something as vague as ‘engagement’? Well, like anything sales is a process and the closer we can tie that process to insight about our customer the more successful we are at it. I call this sales engagement, and it’s trackable.
Today marks our release of our State of Sales Engagement blog series. Over the next weeks tune in to our feed for helpful tips and insights on what today’s most successful organisations are doing in the space of sales engagement.