Wow what an awesome turn out that was. Over 10,000 people queued up to attend the massive SaaS event that is the Salesforce World Tour, and as the sun sets on another year of world touring we’d like to thank all of the customers, prospects and partners we met and engaged with during last weeks events.
Across industry verticals, CRM adoption is a recognised challenge. Often sales and marketing management will devise strategies to motivate improvement in CRM use, some instances via performance incentives and in other by authority.
Either way some basic CRM adoption challenges hold true as follows:
In an ideal world, sales and marketing would have open lines of communication but traditional divisions between marketing and sales teams often lead to uncoordinated strategy and execution efforts. Since marketing teams are usually not on sales calls and are essentially removed from the face-to-face sales process, they often are creating marketing materials in a vacuum.
In a world of mass communication technologies, one truth about communication hasn’t changed: People prefer to get information face-to-face.
With this in mind, how does one deliver an effective face-to-face engagement encompassing the balance between identifying the customer problems whilst articulating one’s own service or product value.