In our current mobile first constantly connected digital age where our interactions can be as basic as snapping a photo on our phone and sending it to our “story”, the act of sending an email to someone to convey a message seems somewhat antiquated. Right?
Wow what an awesome turn out that was. Over 10,000 people queued up to attend the massive SaaS event that is the Salesforce World Tour, and as the sun sets on another year of world touring we’d like to thank all of the customers, prospects and partners we met and engaged with during last weeks events.
In an ideal world, sales and marketing would have open lines of communication but traditional divisions between marketing and sales teams often lead to uncoordinated strategy and execution efforts. Since marketing teams are usually not on sales calls and are essentially removed from the face-to-face sales process, they often are creating marketing materials in a vacuum.